ABOUT NITA

Founded in 2016 by Aznita Azman, NITA was inspired by her love of all things exciting, fun and new. The homegrown brand that once started with a humble collection of lipsticks and eyeshadows, has since expanded into a wide range of cruelty-free, vegan and proudly Malaysian self care products while hitting many milestones along the way. NITA's 2-in-1 Pemadam Foundation put a stamp on Malaysia's makeup market, being the first local brand to carry foundation with an extensive 16 shade range. NITA's signature products, Warung Matte Liquid Lipstick, Resepi Peelable Nail Polish and Pentas Translucent Loose Powder have earned awards for their premium formulas that are tried, tested and loved by many.

We take pride in our Malaysian roots, evident in our product and collection names. With unapologetically Malaysian names and themes, NITA is a love letter to the country that the brand calls home. NITA continues to push the boundaries for a cosmetics brand, prioritising #nitaforallwanita because we believe that everyone deserves to feel beautiful on the inside and out!