Get to know NITA!



NITA is the latest cosmetics brand to hit the town! Fun, quirky, unapologetically upbeat, NITA is the perfect cosmetics line for young women who want to add zest and colour into their everyday lives.

In 2016, Aznita Azman founded the Kuala Lumpur-based brand, as well as the character ‘NITA’, as a means of sharing her love of all things exciting, fun, and new. Each product is a thoughtful and heartfelt reflection of each of her experiences. Share her adventures as she travels the world, as each product line reflects the sights and sensations of all the places she visits.

“NITA is the personification, or embodiment, of every young woman out there who has dreams of seeing the world, and who wants to live every day to the fullest,” says Aznita.

NITA proudly incorporates local customs, traditions, and even cuisine, into the names and packaging of the products. “The first line of products to be released during the launch will have a truly Malaysian feel, because each journey begins from home,” says Aznita.

NITA carries a wide range of hypoallergenic makeup products to suit all skin tones, all at an accessible price.